Joseph Boyd the artist, businessman, and dreamer is a University of Memphis graduate who started UniverSoles in 2006 a sneaker customization business. He collaborated his love of sneakers with the smooth strokes of a paint filled paintbrush where he soon found a new way to express himself. UniverSoles soon grew into a new style of artwork, as he regained his passion for the arts that he once knew growing up. In 2010 while finishing up his degree in finance from the University of Memphis he started the clothing brand Flight Of Fancy The Collection a t-shirt line that mixed fashion and hand painted pop art. Today Joseph is working to not only grow his current businesses but to extend his talents beyond shoes and t-shirts working with graphic design, graffiti, and other forms of art.